Client
RADION Amsterdam
Original logo
Ozone Studio
Refresh and guidelines
Karim Marei, in-house designer
Scope
Brand book, website, social, merch
Typography
Bebas Neue, Inter
Date
2026
The RADION sound system
01
The project
While working at RADION, I refreshed the whole identity and rewrote its guidelines. The logo is the one thing I kept: the original, by Ozone Studio.
The emblem and wordmark stay exactly as Ozone Studio drew them. Everything else is new: the palette, consolidated to one black and one off-white, the typography and its scale for the website, the rules for which mark goes where, the imagery and content policy, the tone of voice, and a brand book that every host, photographer and promoter can follow on their own.
RADION has called the former ACTA building home since 2014. Once classrooms, now raw concrete, stripped back and rebuilt as a home for Amsterdam’s evolving techno scene. A different collective hosts most weekends, so the system had to hold RADION together while letting every night look like its own.
In one sentence
A nightclub in the former ACTA building, open Friday and Saturday, built for Amsterdam’s evolving techno scene and the community around it.
01
Music
Nights are driven by sound, space and shared vision. We create, curate and produce. The programme is the point, not the packaging.
02
Respect
Everyone is welcome and everyone is expected to treat one another accordingly. Discrimination, harassment and unwanted behaviour are not tolerated.
03
Inclusivity
A space for the scene, familiar faces and new energy alike. A platform for emerging artists and experimental concepts.
04
Care
Club Care runs every club night with practical and emotional support. Nobody has to wait for a situation to escalate before asking.
Together with the team, RADION is committed to delivering a valuable club experience every weekend, focused on what matters: creating, curating and producing nights driven by sound, space and shared vision.
A space for the scene, familiar faces and new energy alike. A platform for emerging artists and experimental concepts. Beyond the dancefloor: conversations, cultural programmes and seasonal gatherings that strengthen nightlife culture.
Photography example - All credits to the original photographer
02
Reversed, the default · Positive, light grounds only
03
THE GRID
Scan lines
24, evenly pitched
Line weight
1 unit
Gap
2 units
Pitch
3 units. Weight is always one third of pitch
Proportion
551.8 : 627.1 · 0.88 : 1, taller than wide
Construction
Bowl, stem and leg formed by line length only
Because the mark is drawn in lines rather than solids, it has a hard floor. Below the minimum size the gaps close and the R reads as a solid block. That is the failure to watch for, not pixellation.
Construction grid
04
Lettering notes
Proportion
885.5 : 177.7 · roughly 5 : 1
Spacing
Optical, not metric. Gaps between letters vary by pair. Never re-track
Cap height
All letters share one cap height; O and A carry a slight overshoot
Case
Uppercase only. There is no lowercase and none should be drawn
Reversed, the default · Positive, light grounds only
05
CONSTRUCTION
Shared height
H, both marks match exactly
Wordmark width
0.202 H
Gap
0.106 H · 3 stem widths of the I
Emblem width
0.880 H
Overall
1.188 H wide by H tall
Reading direction
Bottom to top. Never top to bottom
The wordmark is not a caption sitting under the emblem. It is a spine running alongside it. Aligning the two tops and bottoms is what holds the lockup together, so never scale one independently of the other.
Primary lockup
06
THE TEST
Does the word RADION appear anywhere else in the piece?
Emblem alone
Yes, RADION is named elsewhere
The mark you will reach for most. Every poster, and every internal application: signage inside the building, stage backdrop, merch, stickers, avatars.
Full lockup
No, RADION is named nowhere
External collaborations and co-branded work, where nothing else on the piece carries the name in type. Partner assets, shared bills, listing platforms.
Wordmark alone
Where no mark fits
Wide, shallow spaces that will take neither the emblem nor the lockup: web headers, email signatures, footer strips.
NEVER
Pair the emblem with the name set in type twice, or build a horizontal lockup. The vertical spine is the only lockup there is.
Emblem, print
25 mm high
Wordmark, print
30 mm wide
The emblem floor is set by its line weight, not its legibility. At 80 px the gaps are 2 px and still open; below that they close and the R fills in.
Emblem and wordmark clearspace
07
CORRECT
The emblem as drawn
WRONG
Lines thickened
WRONG
Gaps closed
WRONG
Rotated
WRONG
Off-palette colour
WRONG
Stretched
WRONG
Wordmark retyped
WRONG
Wordmark inverted
Photography example - All credits to the original photographer
08
Black
#231F20 · RGB 35 31 32 · CMYK 72 66 63 76 · Neue Black C
Off-white
#CCCCCB · RGB 204 204 203 · CMYK 19 14 16 0 · Cool Gray 1 C
Dark Red
#5B0808 · RGB 91 8 8 · CMYK 0 91 91 64 · Pantone 4975 C
Dark Purple
#2A0D3D · RGB 42 13 61 · CMYK 31 79 0 76 · Pantone 2695 C
One accent per piece. Never both together. · Maximum a tenth of an official layout. · Never the ground for a full page or spread. · Off-white only as the type colour on either.
WCAG AAA
Off-white on black
Black on off-white
Off-white on dark red
Off-white on dark purple
Black 60%
Off-white 30%
Accent 10%
AA
Off-white on black
WCAG AAA
AA
Black on off-white
WCAG AAA
AA
Off-white on dark red
WCAG AAA
AA
Off-white on dark purple
WCAG AAA
Approved pairings
09
Photography example - All credits to the original photographer
10
SCOPE
The palette and typefaces in sections 03 and 04 govern official communication and the website. They do not govern event artwork.
Fixed
+
The emblem or the lockup, chosen by the test in Which mark, where
+
Clearspace and minimum sizes
+
Nothing on the misuse list
+
The title device: RADION invites [name]
+
Lineup one per line, alphabetical, no artist ranked above another
+
Date, doors and end time
+
The venue line: RADION.Amsterdam, Louwesweg 1
+
4:5 for posts, 9:16 for stories and reels
+
The imagery and approval rules in section 05
Free
–
Colour, completely
–
Typeface and typographic style
–
Imagery, treatment, crop and composition
–
Texture, pattern, ornament and grid
–
Whatever the guest collective brings with them
The variety is the point. RADION hosts a different collective most weekends, and their work should look like theirs. What the fixed list protects is only the part that has to be recognisably RADION underneath.
Posts 4:5
Stories and reels 9:16
For example. A date set small at the top left with the event title across the lower third. One way of doing it, shown only to make the point concrete. Fixed: the two ratios, the mark chosen by the test, approval before posting.
Water bottle · Tote bag
13
Merch is an internal application, so it carries the emblem alone, as the mark test sets out. The pattern stays in the house colours: black ground, off-white lines, and a single red thread as the one accent. On the bottle the R sits at the centre where the lines settle flat; on the tote it shifts to one side so the waves carry the composition.
Applied to
Water bottle, tote bag
Mark
Emblem alone
Pattern
Scan lines extended from the emblem, breaking into waves
Colour
Black, off-white, one red accent line
Listings follow the tone of voice rules: the weekday, then the date as DD.MM, then the night. Policy pages use the + and – convention, and every safety page ends with the route to help.
The site
Home
· Program /program · Door policy /our-policies · Safer clubbing /safer-clubbing · Lost + found /lost-found · Venue rental /collaborations · News /news-feed · Jobs /jobs · Contact /contact
radion.amsterdam
Homepage · full page
14
radion.amsterdam/program
Program page · November listings
15
Visit radion.amsterdam
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 & . , : ; ! ? /
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @ # & % /
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 & . , : ; ! ? /
Thin · Rarely, oversized numerals only | Light · Secondary headlines | Book · Body-adjacent display | Regular · Default headline weight | Bold · Event titles, poster headlines
Set tracking at +40 for display sizes above 40 pt, +20 below. Bebas is drawn tight; without tracking it closes up at large sizes.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 @ # & % /
Regular 400 · Body copy, captions | Medium 500 · Emphasis, lineup names | SemiBold 600 · Labels, small caps headings
Never Bold or heavier. If something needs more emphasis than Medium, it needs to be bigger or set in Bebas.
Wordmark · Custom lettering · Vector, place only · n/a · Uppercase
Display · Bebas Neue Pro Bold · 120
100 pt · +40 · Uppercase
H1 · Bebas Neue Pro Bold · 54
52 pt · +40 · Uppercase
H2 · Bebas Neue Pro Regular · 32
34 pt · +30 · Uppercase
H3 · Inter SemiBold · 11
16 pt · +60 · Uppercase
Body · Inter Regular · 9.5
15 pt · 0 · Sentence
Body small · Inter Regular · 8.5
13 pt · 0 · Sentence
Caption · Inter Regular · 7
11 pt · +20 · Sentence
Label · Inter SemiBold · 6.5
10 pt · +80 · Uppercase
07.08 · Club
Lineup a-z
Justine Perry · Magdō · Paula Koski · Virginia
Tickets are now available.
Official communication and website
Bebas Neue Pro and Inter, black and off-white. The house system, used everywhere RADION speaks in its own voice.
Event artwork
Its own colour, its own type, its own design. Bound only by the fixed list in Applications.
Photography example - All credits to the original photographer
11
The no-phone policy
RADION has a strictly enforced no-phone policy, so that everyone can be themselves on the dancefloor and express themselves freely. The same policy applies to professional content taken at RADION.
These guidelines apply to every host and every event at the club. They are not negotiable per booking, and they apply to guest collectives exactly as they apply to RADION.
Guidelines for videography were previously not enforced by promoters, which is why every form of content was banned for a period. The rules in this section are the terms on which it came back.
Before anything is posted
Every photo and every video must be approved by us
Send content to the marketing team for review before it goes anywhere. No exceptions, and no posting first and asking after.
marketing@radionamsterdam.nl
The one rule
No distinct faces in the pictures
Work with
Overview shots
The room, the rig, the scale of the crowd
The lights
Beams, haze, the wash off the walls
Silhouettes
Bodies read as shapes against the light
Details
Hands, the booth, texture, the building itself
Treatment
Colour
Warm cast from the house lighting, or black and white. Nothing neutral in between
Texture
Haze, beams and motion blur are the look, not a fault to correct
Format
2:3 portrait as standard, 3:2 landscape for wides
Credit
Photographer named in the caption of every post they appear in
Photography example - All credits to the original photographer
12
Ground rules
+ Camera inside the booth only, focused solely on the artist, at a designated angle
+ One story from that angle, during the event, to boost ticket sales
+ Every clip approved by the marketing team before posting
– No distinct faces in the shot
– No multicam setups
– No streams
Reference
Two posts made under the no-phone policy, both cleared. Use them to calibrate angle and framing before shooting anything.
instagram.com/p/DX9jGDgDIWV
instagram.com/p/DXW4EpijFm1
No distinct faces in the pictures
Direct
Lead with the date and the fact. The hook is the information.
Direct, not blunt
Unhyped
The lineup sells itself. No adjective does work a name can do.
Confident, not loud
Egalitarian
Lineups run a-z. Every artist gets the same weight.
Flat, not indifferent
Community-conscious
Values show through who we book and why, never as a slogan.
Principled, not preachy
