Case study
Brand Identity
Logo
Typography
TV & Streaming
Brand Guidelines
An identity for One Baby, Please!, pulled straight from the set
Show
One Baby, Please!
Role
Graphic Designer, Brand Strategy
Typography
Bricolage Grotesque, Inter
Date
2026
Key art
01
The show
Omar and Dieon have been together for 21 happy years. Well, seven really, but one year in a gay relationship is three hetero years. Now they want a baby.
One Baby, Please! follows them through adoption versus surrogacy, donor profiles, screenings and legal paperwork, while their overly involved Egyptian and Barbadian families offer mostly unsolicited wisdom. It’s a comedy about the family you’re born into, and the one you choose.
The brief was an identity that could live on streaming platforms, posters and print, and feel like it came from the show rather than being painted on top of it. So I started from the set.
Stills from the set
02
01 · Shapes
The show is built on soft curves: the arched window in the house, the folds of the towels, the drape of the mum’s hijab. That pointed the type toward open, rounded, humanist letterforms, and toward a sans serif, so the two families meet on equal ground.
The arch and the fold
03
The accent was already on set. We just found it.
02 · Color
Tangerine
Primary. The house, the lead.
The lead. It's the color of the house with the most screen time and the show's most dominant accent, warm and inviting without tipping into novelty. It also carries a shared warmth across both worlds, the earth and spice tones of Egypt and the sun and clay of Barbados, a color that already belongs to both families rather than one.
HEX #E26B1B
RGB 226 107 27
CMYK 0 75 100 0
Lilac
Primary. The wordmark.
The alternative. Rich and characterful, and the one color that holds up against the dark backgrounds streaming platforms use, where it only deepens and glows. It carries a note of celebration and ceremony common to both cultures, the color of something special being marked, which suits a story about two families becoming one.
HEX #BD86F7
RGB 189 134 247
CMYK 34 51 0 0
Marigold
Secondary. The light.
The warm light the whole house sits in. Comfort and belonging, not spotlight.
HEX #E1B554
RGB 225 181 84
Palm
Secondary. The roots.
Green is life and growth, fitting for a story about building a family. Where the accents shout, green settles, the color of things that put down roots and are meant to last.
HEX #2B8229
RGB 43 130 41
Lilac, already on set
04
03 · Wordmark
Two voices: a calm sans for “One Baby,” and an expressive script for “Please!”. The emphasis sits on the ask, not the outcome. Strip the color and the contrast still holds, so it works in one ink for stamps, embossing and anything color can’t reach.
Main, one ink black, one ink white
05
04 · Typography
Two typefaces. One does the talking, one does the reading.
HEADERS
Light · Regular · Medium
Semibold · Bold
Body
All weights. Main: Regular
Medium · Semibold
Type system
06
05 · Print
Lilac prints darker and more muted on an average printer, so the system carries its own print alternative, #9269AD.
Screen #BD86F7
print #9269AD
06 · Applications
The identity out in the world.
Posters for print
Print poster 01
01
Print poster 02
02
Social media
Social media 01
03
Social media 02
04
Social media 03
05
Streaming services
Streaming mockup 01
06
Streaming mockup 02
07
Applications
08
Filed under
Entertainment
Comedy
Lilac
Orange
Rounded
Sans + Script
