Brand Identity
Logo
Web Design
Web Build
Beauty
An identity and website for Them Brows, where brows become art
Client
Them Brows, Amsterdam
Role
Brand identity, logo, web design and build
Scope
Logo, colour, type, website
Built with
WordPress, Elementor
Booking
Salonized integration
Date
2025
Campaign portrait, website header
01
The project
Them Brows is a luxury brow and lash studio in Amsterdam, built on authenticity, expression and care. I made the brand from the logo up, then designed and built the website.
The studio is run by brow artist Sereka, and it is meant as a place where everyone is seen and no standard beauty ideal applies. So the identity had to feel luxurious without feeling exclusive: soft, confident and personal, with the experience given as much weight as the result.
The website carries that into booking. Five treatments, real clients’ words, and one clear button to book, wired to the studio’s Salonized calendar.
The line
White on midnight · Plum on blush · Midnight on white
02
The wordmark
Them
High-contrast italic serif with a sweeping T. The human, expressive half
Brows
Light, wide sans. The craft half: clean, measured, exact
Setting
One line, one shared baseline, never stacked
Colour
White on the lilac gradient and on midnight, plum or midnight on light grounds
The contrast is the idea. A brow is both: personal expression and precise technique.
The signature. Header, booking button and every hero moment.
#CD95F0 → #DD9ED5
Headings, links and highlights.
HEX #8B0284 / RGB 139 2 132
Booking button and gradient start.
HEX #D392F4 / RGB 211 146 244
Small accents, used sparingly.
HEX #CC3366 / RGB 204 51 102
The ground for announcements and testimonials.
HEX #F6E8F9 / RGB 246 232 249
Footer, body text and the logo on light.
HEX #202031 / RGB 32 32 49
The palette as used on thembrows.com
03
Display
Playfair Display
Aa Bb Cc Dd Ee Ff Gg 0123456789
Hero titles, section titles and client testimonials. Italic for emphasis.
Text
Rubik
Aa Bb Cc Dd Ee Ff Gg 0123456789
Body copy, treatment names, navigation and the booking flow. Light and Regular.
Type system
04
Shaping
Tinting
Lamination
Lash Lifting
Lightening
Treatment photography, one per service page
05
thembrows.com
Homepage · header, announcement, intro, treatments, testimonials, footer
06
thembrows.com/about-us
Mobile homepage · About us
07
The structure stays small on purpose: a homepage that introduces the studio, one page per treatment, real testimonials and an about page that tells Sereka’s story. A floating Book appointment button opens the Salonized calendar from every page.
Visit thembrows.com →
The site
Home
/
Shaping
/shaping
Tinting
/tinting
Lamination
/lamination
Lash lift
/lash-lift
Lightening
/lightening
Testimonials
/#testimonials
About us
/about-us
Booking
Salonized
Filed under
Beauty
Amsterdam
Lilac
Serif + Sans
WordPress
Small business
Next project
Unsigned
