LAVISH

LAVISH

Renewed, refreshed, and responsibly rebranded: skincare elevated with precision marketing

Role: Design lead & Branding Strategist
Time: 8 weeks
Impact: 52% Sales inc.
Date: 2019

About LAVISH

About LAVISH

About LAVISH

Lavish is an Egyptian handmade skin care brand that started in 2017 by GUC students, they use only natural products and are trying to be eco-friendly through the promotion of sustainability.

The brand came to life when they joined a Small Business Development program which gave them the advantage of traveling to Germany and establishing their products with a certified pharmacists

Updated Marketing & Branding Strategy

Updated Marketing & Branding Strategy

Updated Marketing & Branding Strategy

  • Brand identity refresh

  • Enhance sustainability (packaging upgrades - refillable packs)

  • Loyalty program

  • Seasonal products

  • Social media ads

  • Celebrity marketing

Role: Design Lead & Branding Strategist
Time: 8 weeks
Impact: 52% Sales inc.
Date: 2019
Role: Design Lead & Branding Strategist
Time: 8 weeks
Impact: 52% Sales inc.
Date: 2019

Logo Revamp:

Logo Revamp:

Old Logo

Updated Logo

Updated Mission & Vision Statements

Updated Mission & Vision Statements

Updated Mission & Vision Statements

Design Process

Design Process

Design Process

Our rebranding process focused on capturing the energy and authenticity of a youthful skincare brand. We immersed ourselves in market research and brand values to shape a fresh, relatable identity. Using minimalist design with bold accents, we crafted a look that feels both playful and confident, resonating with a new generation.

Demographics

Demographics

Demographics

The brand is designed to reach out to teenagers and young adults in B and B+ social class. Their current clientele is focused mainly in Cairo with 92% of the customer base, 4% in Alexandria and 4% distributed among other governorates and cities in Egypt.

Promotions

Promotions

Promotions

  • They offer container returns in exchange for discounts or a free product.

  • Appeared in Radwa El-Sherbiny's show

  • Promoted by several A-List actresses

  • Social media influencer marketing

Distribution

Distribution

Distribution

Lavish is currently available in Chateau Chic stores and sold online through their instagram and facebook pages along with seasonal bazaars and events which is their main priority.

SWOT Analysis

SWOT Analysis

SWOT Analysis

Strength

- Powerful scents - New products in the Egyptian market (Lip Vitamins and Bath Teas) - A very attentive customer service - Loyal Customers - Profit made is twice as much money being invested in the brand - Sustainability : they use their sustainable approach as part of their sales pitch, and as it's one of the dominant trends now, it's a pro for them.

Weakness

- Packaging - Limited range of products - Limited knowledge : as the assigned chemist left the equation a while ago, they lack a certain amount of knowledge which can reflect poorly on the brand equity. - Weak advertising : they still haven't reached the required numbers they originally planned for due to the low marketing budget and little interest put into it. - Limited resources for materials

Opportunities

- Events and bazaars - Discounts - Seasonal Products (Ramadan, Christmas,..) - Use the eco-friendly trend wave

Threats

- Competitors:
 BubbIzz
 Urban Ducks
 Joviality
 The Bath Land
 Nefertari
 Black Lotus
 Cleopatra - Lush is slowly being brought to Egypt and considering it already has a huge fanbase and is a trusted brand, it could possibly take over the market (future competitor). - A small understanding of the importance of sustainability within Egypt

Strength

- Powerful scents - New products in the Egyptian market (Lip Vitamins and Bath Teas) - A very attentive customer service - Loyal Customers - Profit made is twice as much money being invested in the brand - Sustainability : they use their sustainable approach as part of their sales pitch, and as it's one of the dominant trends now, it's a pro for them.

Weakness

- Packaging - Limited range of products - Limited knowledge : as the assigned chemist left the equation a while ago, they lack a certain amount of knowledge which can reflect poorly on the brand equity. - Weak advertising : they still haven't reached the required numbers they originally planned for due to the low marketing budget and little interest put into it. - Limited resources for materials

Opportunities

- Events and bazaars - Discounts - Seasonal Products (Ramadan, Christmas,..) - Use the eco-friendly trend wave

Threats

- Competitors:
 BubbIzz
 Urban Ducks
 Joviality
 The Bath Land
 Nefertari
 Black Lotus
 Cleopatra - Lush is slowly being brought to Egypt and considering it already has a huge fanbase and is a trusted brand, it could possibly take over the market (future competitor). - A small understanding of the importance of sustainability within Egypt

Strength

- Powerful scents - New products in the Egyptian market (Lip Vitamins and Bath Teas) - A very attentive customer service - Loyal Customers - Profit made is twice as much money being invested in the brand - Sustainability : they use their sustainable approach as part of their sales pitch, and as it's one of the dominant trends now, it's a pro for them.

Weakness

- Packaging - Limited range of products - Limited knowledge : as the assigned chemist left the equation a while ago, they lack a certain amount of knowledge which can reflect poorly on the brand equity. - Weak advertising : they still haven't reached the required numbers they originally planned for due to the low marketing budget and little interest put into it. - Limited resources for materials

Opportunities

- Events and bazaars - Discounts - Seasonal Products (Ramadan, Christmas,..) - Use the eco-friendly trend wave

Threats

- Competitors:
 BubbIzz
 Urban Ducks
 Joviality
 The Bath Land
 Nefertari
 Black Lotus
 Cleopatra - Lush is slowly being brought to Egypt and considering it already has a huge fanbase and is a trusted brand, it could possibly take over the market (future competitor). - A small understanding of the importance of sustainability within Egypt

Packaging Materials

Packaging Materials

Packaging Materials

The brand is designed to reach out to teenagers and young adults in B and B+ social class. Their current clientele is focused mainly in Cairo with 92% of the customer base, 4% in Alexandria and 4% distributed among other governorates and cities in Egypt.

Before & After

Before & After

Before & After

Currently I’m open to new opportunities and projects. Feel free to reach out.

karimdiaam@hotmail.com

+31687280998

Currently I’m open to new opportunities and projects.

Feel free to reach out.

karimdiaam@hotmail.com

+31687280998

Currently I’m open to new opportunities and projects.

Feel free to reach out.

karimdiaam@hotmail.com

+31687280998