Renewed, refreshed, and responsibly rebranded: skincare elevated with precision marketing
Lavish is an Egyptian handmade skin care brand that started in 2017 by GUC students, they use only natural products and are trying to be eco-friendly through the promotion of sustainability.
The brand came to life when they joined a Small Business Development program which gave them the advantage of traveling to Germany and establishing their products with a certified pharmacists
Brand identity refresh
Enhance sustainability (packaging upgrades - refillable packs)
Loyalty program
Seasonal products
Social media ads
Celebrity marketing
Old Logo
Updated Logo
Our rebranding process focused on capturing the energy and authenticity of a youthful skincare brand. We immersed ourselves in market research and brand values to shape a fresh, relatable identity. Using minimalist design with bold accents, we crafted a look that feels both playful and confident, resonating with a new generation.
The brand is designed to reach out to teenagers and young adults in B and B+ social class. Their current clientele is focused mainly in Cairo with 92% of the customer base, 4% in Alexandria and 4% distributed among other governorates and cities in Egypt.
They offer container returns in exchange for discounts or a free product.
Appeared in Radwa El-Sherbiny's show
Promoted by several A-List actresses
Social media influencer marketing
Lavish is currently available in Chateau Chic stores and sold online through their instagram and facebook pages along with seasonal bazaars and events which is their main priority.
The brand is designed to reach out to teenagers and young adults in B and B+ social class. Their current clientele is focused mainly in Cairo with 92% of the customer base, 4% in Alexandria and 4% distributed among other governorates and cities in Egypt.
