Inomie Noodles UpscalingConcept
This is a concept proposal for upscaling the Instant ramen brand Indomie, which is the main instant noodles brand in Egypt. I wanted to go for a more minimalist approach to visually uplift the brand, while maintaining the brand image that we all loved while growing up. I also added a few flavors
that i would certainly hope to see penetrate the egyptian market soon.
The new flavors i came up with were based on a mini survey i conducted among university students that consume indomie on a regular basis so we can give them what they wish for.
Client:
Date:
Modern Sciences and Arts University (MSA)
2018